Humanist Beauty blends the essence of human goodness with the potency of nature. We are dedicated to the life-long practice of self-love to manifest the most radiant expression of ourselves.
We are proud to be part of The Human Beauty Movement (The HBM), a purpose-driven company that exists to champion radical inclusion, wellness, and a thriving environment for all.
Humanist Beauty exists to nurture self-love and true wellness for all humankind.
We honor all humans regardless of color, gender, age, creed, status, or ability. We’re here to inspire all humans to be the best versions of themselves.

Humanist Beauty believes we have a responsibility to be a better beauty brand. We will always stand for radical inclusivity. We will never shortcut quality, integrity, or safety. We will make the world a better place in everything we do. We’re honored that our parent company, The Human Beauty Movement, is a Certified B Corporation and an active member of the B Corp Beauty Coalition, reinforcing our promise to prioritize people and planet over profits, always acting as a force for good.
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The spirit of compassion for the sick, the weak, the marginalized and the poor lives at the heart of Humanist Beauty. We raise funds for charities such as Gates Philanthropy Partners, Change.org, The Trevor Project, and the Asian Mental Health Collective. We commit to donating 3% of gross revenues – not net revenues or net profits – to well-vetted 501(c)(3) nonprofit organizations that improve the well-being of under-served and disadvantaged humans and accelerate environmental progress.
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We make our own Herban Wisdom® formulas from scratch, and we will never cut corners when it comes to the quality and wholesomeness of the ingredients we use. Every single ingredient used in every single product is carefully scrutinized for benefit, safety, and ethical sourcing.
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We strive to use the most environmentally conscientious packaging options we can.
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We uphold environmentally-friendly operations and measure our impact as part of the B Corporation certification criteria.
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We don’t believe there’s a reason for the inhumane treatment of animals for the sake of cosmetics products. It just doesn’t make any sense to us.
Hello Beautiful Human…
Whether you know it or not, you are extraordinary.
Whether you believe it or not, you are loved.
Whether you feel it or not, you are powerful.
Whether you see it or not, you are beautiful.
Regardless of who you are, or where you came from, or what you look like, or what abilities you have…you matter. And Humanist Beauty is for you.

Founder & Chief Human Officer
Disclaimer: Statements on this website have not been evaluated by the FDA. These products are not intended to diagnose, mitigate, treat, cure, or prevent any disease, nor are the products intended to affect the structure or any function of the body of man/woman or other animals.
We don’t retouch the skin of the model humans shown on this website. Keepin’ it real.